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当你看到那些用字体元素作为LOGO的标志有没有想过他们使用的是什么字体,有没有很疯狂的去搜索过?!如果你是一名设计师,即使没有人问你,也会很偏执的想知道,也算是个职业病吧!其实我们都知道标志设计没有什么硬性的规则,但在数千万计的字体里总会有一些你想象中的理想字体需要你挑选出来成为一个企业的符号。这还是很具有挑战性的!所以,你有没有想过用字体元素设计你公司的LOGO呢!!今天我们分析了一些行业里的顶级品牌的字体和他们使用的商标,希望能给你设计的下一个标志有所灵感上的帮助。

Zopa.com

Many top websites are trending towards gray color schemes with bright color splashes. The Zopa logo and overall image is a perfect example of this trend.

Font used: Frankfurter medium

Shutterfly

Shutterfly’s modern logo is simple, refined and playful. This image shows that life is too fast to take it too seriously. Their use of bright colors is consistent with the latest website trends and is effective at enhancing their overall image.

Font used: Frutiger

NewsGator

Multi-colored logo fonts are all the rage these days as shown in NewsGator’s logo.

Font used: ITC Bauhaus

Shoutwire

Many caution against excessive capitalization in logo fonts. However, Shoutwire’s use of a font in all caps shows that those who caution against this trend can be wrong.

Font used: Agency Bold

Shozu

This is an ultra-modern design consistent with the styles of current top websites. When your font is paired with playful colors, you are sure to grab the viewer’s attention.

Font used: FF Cocon Bold

Facebook

Elegant and straight-sided characters on the dark-blue background are easy to recognize: Facebook is the perfect example of minimal, yet most recognizable logo!

Font used: Klavika

Twitter

Light-blue letters with rounded corners:here you go! Now you can spoof the famous Twitter logo!

Font used: Pico Alphabet

Digg

Unlike the above font, this one has no rounded corners at all: everything is sharp and diagonal here giving the perfect feel of the original logo.

Font used: Pico y

Cork’d

A very cheerful font with attention to details in every letter – it makes a perfect fit for the Cork’d logo.

Font used: Triplex

Vimeo

A bold italic font somehow resembles handwriting. It is almost a universal font that can match any interface easily.

Font used: Black Rose

Last.FM

A very elegant narrow characters with rounded borders makes a great fit for the music-related website.

Font used: National

Technorati

Technorati logo sports a very minimal readable font which might lose identity when taken out of the context.

Font used: Neo Sans Medium

Flickr

Named after its designer, Adrian Frutiger, the font is used in frequently used in various logos and advertising campaigns. What makes it stand out in Flickr logo is the famous blue/ pink color combination.

Font used: Frutiger

Youtube

A straight diagonal font on a red background is one of the easiest to spoof.

Font used: Alternate Gothic No. 2

Google

The font has a somewhat calligraphic feel with contrasting stroke weights and distinctive serifs. Play a bit with colors and you have an exact copy of Google logo!

Font used: Catull BQ

Yahoo

This one is the easiest to spoof: they have their own original font you can download and use!

Font used: Yahoo Font

Hulu

No extra details: smooth lines with rounded corners make up a very elegant font.

Font used: Futura MDd BT

TMZ

TMZ logo features a very effective use of the Amelia font which makes it one of the most recognizable fonts out there.

Font used: Amelia

Linked-in

Myriad Pro Bold is used in many contexts but has become very popular from the LinkedIn brand.

Font used: Myriad Pro Bold

Skype

The smooth lines of this font with characters a bit smashed to each other make a very unique combination.

Font used: Helvetica Rounded Bold

Revision 3

What makes this font recognizable is the effective use of the logo right inside the brand name.

Font used: VAG Rounded Black

Ferrari

Ferrari has a very stylish font: letters seem to match one another so well that you can’t imagine they can exist separately.

Font used: Ferro Rosso

Heineken

Like Yahoo! logo, this one requires no effort to spoof. Just use its original font designed by Jeroen Klaver.

Font used: Heineken

Swatch

Swatch sports a very interesting use of the most famous font: its narrow rounded lines imply the Swiss accuracy.

Font used: Swatch it

Time

A narrow diagonal very clear and readable font definitely reminds of a print industry.

Font used: Times New Roman

Absolut

Dark blue bold font has smooth rich lines and implies luxury.

Font used: Futura Condensed ExtraBold or Absolut Vodka

Links: http://www.hongkiat.com/blog/fonts-used-logos-popular-brands/

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